BABO
PREMIUM
TISSUE
UX/UI | Branding | Product Design
​Babo is unbleached natural tissue which is largely used in China as an eco-friendly product.
The focus of the project was creating a new personality by delivering the message to customers properly and launching the product successfully in U.S.
PROBLEMS
Most customers didn't know that Babo was eco-friendly product because of the inconsistent brand color and the unclear user interface of their website.
SOLUTIONS
01. Create a strong brand logo and visual language
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02. Simplify the current browsing experience
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03. Highlight the brand identity on the website
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INITIAL RESEARCH
To understand the audience and eco effort we want to support, we did border analysis of the environmental issues caused by waste of toilet paper.
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After that, we researched all brands known for their eco-friendly products, and identified the common characteristic that is involved in green product, and set the target consumer group.
