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PETIT
JOIE
UX/UI | Branding | Product Design
The project aimed to create a branding identity for Petit Joie, which sells customized macarons. The idea of the app is inspired by small dessert business struggling to promote.
I wanted to give the app an appealing look that would be simple and easy to navigate for all audiences. For the needs of this project, I created my own visual library consisting of patterns, icons, and proper color palette.
Based on findings, I brainstormed user experience I would like the app to have in order to improve the customizing services.
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